#newluxury

Industry strategies: how luxury travel is changing

The experience of a global pandemic has permanently changed travel and how we perceive it, redefining the concept of luxury in the process. In these difficult times, we at Connoisseur Circle have set ourselves the goal of looking ahead and, together with Lobster Experience, have asked industry experts what will constitute the "new luxury" in travel in the future - with great results.

Under the slogan #neuerluxus, a project was launched with the aim of presenting current and future travel trends, making developments in the luxury tourism segment visible and highlighting current tendencies in the high-end sector. In the course of this, we present new articles on selected focus topics every week, which are dedicated to the motto #neuerluxus. Based on years of expertise and the trend-setting results of our industry survey, we not only have our finger on the pulse of the times, but also want to take a look into the future together.

So what can we understand by #neuerluxus? Let's start with a statement from Thomas Baumgartner, authorized signatory and Head of Marketing Asia Special Tours GmbH: "When we talk about 'new' luxury, we easily forget that the basic idea of luxury is timeless. Luxury is what is rare. So what is changing is not so much our interpretation of luxury, but rather what we now consider rare and precious. The highly polished hotel suite hardly falls into this category any more. At best, it becomes the standard, but it is not a selling point that inspires. So what is emerging as the "new luxury" in travel these days? Deceleration, purism and selfness are just as much a part of it as seclusion and privacy. Unspoiled nature, sustainability and authenticity are also individual pieces of a larger mosaic. Basically, it's about unique experiences that remain hidden from customers in their everyday lives."

Baumgartner's contribution not only provides an apt linguistic image for the nature of #neuerluxus - a large whole made up of numerous dazzling mosaic pieces - but also anticipates many of the core concepts that we want to introduce to you in the coming weeks and months as part of our articles on the topic of #neuerluxus. Keywords such as sustainability, health, extraordinary experiences, privacy, selfness, respect for the environment and nature, social commitment, the resource of time, etc. are just some of the increasingly influential and indispensable components of the luxury travel segment, which are reflected in an equally exciting and surprising wealth of facets that we will present to you using trend-setting examples.

With #neuerluxus, we want to welcome the new age of travel. From glamping to slow travel and veganism: sustainable travel is a trend that is here to stay. Enjoy our insights,


Your Connoisseur Circle Team