New business platform

loop reverse puts luxury hotels from the German-speaking market in the international spotlight

Luxury tourism in Austria, Switzerland and Germany has a lot to offer international guests in terms of fantastic and outstanding accommodation.


The new format loop reverse
invites international luxury travel buyers to Vienna from November 17-20, 2021 to get to know the highest quality, most beautiful and unique luxury tourism products from Germany, Austria and Switzerland. In around 30 face-to-face meetings per day in speed dating format, important contacts are made with business partners.
"Our aim is to give hoteliers from the German-speaking market a platform that precisely meets their needs. This includes intensive networking or even saving time by having short distances to the next appointment. The focus here is on trends, developments, business and industry discussions. We also select the buyers according to their potential for the luxury travel market, so that business is really generated effectively," says initiator and organizer Astrid Oberhummer.

Exhibitors so far include Hommage Luxury Hotel Collection, Schloss Elmau, Interalpen-Hotel Tyrol, Schloss Fuschl, Falkensteiner Schlosshotel Velden, Salzburg AG Tourismus Management, Radisson Blu Hotel Reussen Andermatt, Chenot Palace Weggis, Suisse Selection, Romantik Hotels & Resorts and many more.

The successful B2B trade fair concept "loop - luxury on our planet" has been fulfilling an important vision for years: to provide German-speaking travel sellers and tour operators with the best platform for establishing business contacts with the luxury hotel industry and luxury tourism products worldwide. Seven years after the first loop edition and the very successful establishment of the format, the focus will now be exclusively on luxury hotels from the German-speaking markets for the first time.
Suppliers of luxury tourism products can now secure exhibitor slots. All information and registration options at www.lobster-event.com/de/event-details/loop-reverse

The participating buyers come from Scandinavia, the USA, the UK, Russia and the Middle East and specialize exclusively in the luxury segment. The successful loop concept remains unchanged:
 1:1 appointments of 15 minutes each on three days of the fair
 Luxury exhibitors from Germany, Switzerland and Austria
 International, pre-qualified luxury buyers (70% leisure / 30% MICE)
 loop Venue & accommodation at the same location for short distances, effective time management and intensive networking
 Top-class evening events for shared experiences


loop - a brand with great appeal

loop is not a standalone event. It is a platform that offers opportunities to meet and network throughout the year. This is realized through various event formats that bring the loop community together at central locations in the German-speaking market. The focus for exhibitors can be on expanding their own presence in the German-speaking and/or Central and Eastern European markets or on specific cities and regions where growth is to be achieved.

Find out more about loop and all events at www.loop-luxury-fair.comor on Facebook/Loop luxury fair