Jamaica: Sustainable by Nature

Perfect for anyone who wants to experience their "green miracle" and enjoy a luxurious vacation at the same time

Sunshine, sunshine reggae" is an apt way to characterize Jamaica. The sun practically always shines, unless a hurricane passes by, and reggae, especially national hero Bob Marley, is practically omnipresent. But it's not just the weather and the music that make Jamaica such a popular destination.
Above all, it is the beautiful beaches and magnificent natural landscapes as well as the lively and colorful culture and relaxed atmosphere. No wonder James Bond author Ian Fleming fell in love with the island and settled in Ochos Rios - in today's luxury GoldenEye Hotel.

In order to preserve all of this and make it worthwhile for visitors to experience, Jamaica has positioned itself even better after the coronavirus pandemic and has committed itself to sustainable tourism. Especially as the tourism sector is one of the former British colony's most important sources of income and is heavily dependent on an intact natural environment.

Community-based tourism brings locals and guests together

The Jamaican government has adopted guidelines on environmental protection and nature conservation. These include the "National Policy on Sustainable Tourism", which sets standards for sustainability and environmental compatibility in the tourism sector, for example in waste disposal, the use of renewable energies and the protection of natural resources. In order to reduce water pollution, the use of disposable plastic in hotels and restaurants has also been banned. In addition, the government has launched initiatives to promote environmentally friendly means of transportation such as electric vehicles and bicycles. Measures that benefit holidaymakers and locals alike. Speaking of locals: forms of vacation that involve the locals to a greater extent - keyword "community-based tourism" - are also very popular in Jamaica.

Travelers can immerse themselves in authentic Jamaica, get to know the traditions and customs of the islanders and experience the natural beauty of the island at the same time. One particularly exciting project is the "Treasure Beach Community Tourism Network": small coastal villages in the south of the island, which is less developed for tourism and more unspoiled, have joined forces to promote sustainable tourism. Visitors can stay in environmentally friendly accommodation, accompany local fishermen in their work or take part in sustainability projects that contribute to the preservation of coastal ecosystems.
contribute to the preservation of coastal ecosystems.

Biking & hiking in Jamaica's "blue mountains"

You will discover many an insider tip, swim on pristine beaches, enjoy an excellent jerk chicken, a kind of Jamaican staple, at an inconspicuous snack bar, drink a glass of rum or dance to the inevitable reggae songs by Bob Marley at a village festival. Of course, no one plans a Caribbean vacation to get up at bedtime every morning and hoist heavy fishing nets on board. Rather, a community-based stay can be an exciting addition to a classic hotel vacation in one of the luxurious resorts in Negril or Montego Bay, for example. For many vacationers, Mo Bay - as the locals say - is the gateway to the diverse Caribbean island. Within a radius of 15 to 20 kilometers, there are numerous beautiful, luxurious hotel complexes such as the Half Moon or the Round Hill, as well as a number of all-inclusive resorts on miles of beautiful beaches. But the city itself also has a lot to offer, such as the popular Doctor's Cave Beach or good shopping and entertainment options. Most of the action takes place around the "Hip Strip" with its numerous cafés, bars and restaurants.

Negril on the west coast, southwest of Montego Bay, known for its endless Seven Mile Beach, exudes a certain Ibiza flair thanks to its lively scene. All-inclusive is actually unnecessary here, as you can stay in a chic boutique hotel such as
The Cliff. The West End is lively with numerous restaurants and bars such as Rick's Café. The westernmost point of the island is also located here (nomen est omen). The lighthouse is a popular excursion destination with views and impressive sunsets.
sunsets. But you can also enjoy them at the beach bars on Seven Mile Beach.
In the far north-east of Jamaica, tropical Port Antonio is a popular spot that attracted Errol Flynn and other Hollywood celebrities in the 1930s. Flynn is known to have said that Port Antonio was "more beautiful than any woman I've ever seen".

And between the southwest and the northeast? There you can experience green mountainous country with the Blue Mountains, which are over 2,200 meters high, rainforests, picturesque villages, coffee plantations, cannabis and Rastafarians, the followers of a Christian movement that emerged in the 1930s and who see the former Ethiopian emperor Haile Selassie as the new saviour. They are easily recognizable by their colourful outfits in red, gold and green and their dreadlocks.

If you want to look beyond the beautiful Caribbean beaches, you can go on an exciting hike or mountain bike tour in the Blue Mountains. Here in the unique mountainous region of the Caribbean state, there are countless opportunities for unforgettable, sustainable nature experiences that may soon be as closely associated with the island as "sunshine, sunshine reggae".
www.de.visitjamaica.com

Check into the best Jamaica hotels

Round Hill
One of the most traditional luxury hotels in Jamaica with contemporary style. Wonderfully situated, it offers charming rooms as well as extremely comfortable villas
with a lounge-like outdoor living area and pool.
www.roundhill.com

Half Moon
The luxurious XXL resort in a suburb of Montego Bay
Bay borders directly on a kilometer-long, fine sandy beach and boasts an outstanding range of sports activities.
www.halfmoon.com

Jamaica Inn
The Jamaica Inn has been one of the top (celebrity) addresses since the 1950s.
The iconic hotel is synonymous with classic luxury, impeccable service and comfortable
suites in which Marilyn Monroe once stayed.
www.jamaicainn.com

GoldenEye
The extensive hotel grounds stretch between two beautiful sandy beaches and are home to numerous comfortable villas, cottages and simple but charming beach huts. Excellent restaurants!
www.goldeneye.com

The Cliff
The location of this boutique hotel on the cliffs in the west end of Negril is spectacular and the beaches are within easy reach. Personal service, contemporary comfort, very good food and
good food and perhaps the most beautiful sunset bar.
www.thecliffjamaica.com