Italy
Promotion
Italy
11/17/2021 Reading time: 3 Minutes
"Made in Italy" stands for quality, craftsmanship and creativity and is a frontrunner in the world of cuisine, fashion and design. Italian joie de vivre includes epicurean taste explosions and exclusive shopping experiences.
There are so many reasons to travel to Italy: the sea, the culture, the architecture, the music, the Italian lifestyle. But above all the pleasure. Italy's cuisine, in its combination of flavors and spices paired with the rich selection of regional products and delicious aromas, is unmistakable. This uniqueness has also been recognized by UNESCO, as both Mediterranean cuisine and pizza are part of the intangible world heritage. Italy has an incredible variety of different dishes. Each region has its own specialty.
Local products are very popular in Italy. The country has a total of 299 foods with a protected designation of origin or protected geographical indication. These include radicchio from Treviso, ricotta romana and San Daniele ham, for example.
Depending on the season, local products are celebrated throughout Italy with special markets, known as "sagre", and regional menus on offer. In the fall, for example, people pay homage to truffles, chestnuts and mushrooms. Many of the towns are located on the so-called "Sentieri del Gusto", or gourmet routes, such as the San Daniele ham route in Friuli.
Wine plays a major role in the country's cuisine: Around 150 wine routes, the Strade del Vino, along which a total of 1,450 municipalities and 3,300 wine cellars are located, invite you to take a leisurely stroll and visit a winemaker. Italy has a total of around 350 different grape varieties, 330 of which are indigenous, i.e. have only been cultivated in certain areas for centuries, such as Prosecco, Montepulciano or Cannonau. 523 wines bear one of the DOCG, DOC or IGT quality labels.
In addition to Italian cuisine, design and fashion from the Belpaese are also important ambassadors of "Made in Italy". The great Italian designers such as Armani, Prada, Versace, Gucci and Dolce&Gabbana are familiar to anyone who talks about international fashion. However, it is not only haute couture, but also typical handicrafts that make the hearts of shopping enthusiasts beat faster. In addition to elegant designer stores, there are many boutiques in the cities with trendy fashion that is affordable for smaller budgets. In addition, traders at many weekly markets, such as the Mercato di San Lorenzo in Florence or the Mercato di Porta Portese in Rome, sell not only food but also fashionable clothing at bargain prices.
Top brands in the living area are mainly based in the north of the country: Italian furniture and lamp manufacturers such as Poltrona Frau, Kartell and Artemide are among the leading suppliers in the industry with their avant-garde designs, while Alessi has been a firm favorite among product design classics for years. In addition, the craftsmen in countless
In addition, the craftsmen in countless small businesses maintain historical traditions, such as glassblowing on the island of Murano near Venice, renowned leather craftsmanship from Florence, ceramic art from Umbria and Apulia or nativity scene making in Naples.
www.enit.de, www.italia.it
There are so many reasons to travel to Italy: the sea, the culture, the architecture, the music, the Italian lifestyle. But above all the pleasure. Italy's cuisine, in its combination of flavors and spices paired with the rich selection of regional products and delicious aromas, is unmistakable. This uniqueness has also been recognized by UNESCO, as both Mediterranean cuisine and pizza are part of the intangible world heritage. Italy has an incredible variety of different dishes. Each region has its own specialty.
Local products are very popular in Italy. The country has a total of 299 foods with a protected designation of origin or protected geographical indication. These include radicchio from Treviso, ricotta romana and San Daniele ham, for example.
Depending on the season, local products are celebrated throughout Italy with special markets, known as "sagre", and regional menus on offer. In the fall, for example, people pay homage to truffles, chestnuts and mushrooms. Many of the towns are located on the so-called "Sentieri del Gusto", or gourmet routes, such as the San Daniele ham route in Friuli.
Wine plays a major role in the country's cuisine: Around 150 wine routes, the Strade del Vino, along which a total of 1,450 municipalities and 3,300 wine cellars are located, invite you to take a leisurely stroll and visit a winemaker. Italy has a total of around 350 different grape varieties, 330 of which are indigenous, i.e. have only been cultivated in certain areas for centuries, such as Prosecco, Montepulciano or Cannonau. 523 wines bear one of the DOCG, DOC or IGT quality labels.
In addition to Italian cuisine, design and fashion from the Belpaese are also important ambassadors of "Made in Italy". The great Italian designers such as Armani, Prada, Versace, Gucci and Dolce&Gabbana are familiar to anyone who talks about international fashion. However, it is not only haute couture, but also typical handicrafts that make the hearts of shopping enthusiasts beat faster. In addition to elegant designer stores, there are many boutiques in the cities with trendy fashion that is affordable for smaller budgets. In addition, traders at many weekly markets, such as the Mercato di San Lorenzo in Florence or the Mercato di Porta Portese in Rome, sell not only food but also fashionable clothing at bargain prices.
Top brands in the living area are mainly based in the north of the country: Italian furniture and lamp manufacturers such as Poltrona Frau, Kartell and Artemide are among the leading suppliers in the industry with their avant-garde designs, while Alessi has been a firm favorite among product design classics for years. In addition, the craftsmen in countless
In addition, the craftsmen in countless small businesses maintain historical traditions, such as glassblowing on the island of Murano near Venice, renowned leather craftsmanship from Florence, ceramic art from Umbria and Apulia or nativity scene making in Naples.
www.enit.de, www.italia.it
