Major Rebrand: From Blue Diamond to Royalton Hotels & Resorts

New Name, Same Allure

Across seven Caribbean destinations, Blue Diamond rebranded as Royalton Hotels & Resorts in August 2025. Consolidating its brand identity after 15 years in the all-inclusive hospitality sector, the company wants to strategically align its portfolio to highlight the strength and recognition of Royalton. Subsidiary brands will also be affected: Hideaway at Royalton will become Royalton Hideaway, a Resort Within a Resort. The latter provides adult-only experiences and recently launched the adults-only Royalton Vessence Resorts focused on wellness travel (debuting on Barbados’ Platinum Coast in the summer of 2026). Royalton Chic Resorts caters to the adults-only market with entertainment experiences.

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