Maldives in the spotlight at ITB Berlin 2027

The island state in the Indian Ocean will be the official guest country at the world's leading tourism trade fair

03/09/2026 Translated by AI Photos: ITB Berlin Reading time: 2 Minutes

The Maldives is the official guest country of ITB Berlin 2027 and will showcase its scenic beauty, diversity and hospitality to the international travel industry.

The partnership was officially sealed during ITB Berlin 2026: Ibrahim Shiuree, CEO and Managing Director of Visit Maldives (MMPRC), and Dr. Mario Tobias, CEO of Messe Berlin, signed the contract at a photo opportunity.

"We are delighted that 10 years after its first appearance, the Maldives is once again in the spotlight as Guest of Honour at ITB Berlin. This long-standing partnership underlines the importance of ITB Berlin as a global platform and the high status of the Maldives in the international tourism industry . In 2027, we want to showcase the extraordinary beauty and diversity of the Maldives and at the same time demonstrate how tourism and sustainability successfully go hand in hand," explained Dr. Mario Tobias, CEO of Messe Berlin.

Island world with global appeal

With more than 1,000 islands, turquoise lagoons, white sandy beaches and colorful coral reefs the Maldives is one of the most famous long-haul destinations in the world. As Guest of Honour at ITB Berlin 2027, the island nation wants to showcase the diversity of its tourism offering - from luxury and boutique resorts to diving and water sports experiences, wellness retreats and cultural encounters. Sustainability remains a central component of the tourism strategy, for example through initiatives to protect marine ecosystems and support local communities.

"ITB Berlin offers us the ideal platform to present the unique offerings of our islands to travelers from all over the world. We look forward to welcoming the international tourism industry to Berlin and showcasing the diversity, quality and hospitality that characterize the Maldives as a destination," said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives.

"Visit Maldives Year" 2027

The year 2027 was officially declared "Visit Maldives Year" . With international marketing measures - including trade fair appearances, roadshows and digital campaigns - the country aims to showcase its nature, cultural diversity and hospitality more strongly worldwide and further strengthen the tourism sector as an important economic driver.

Strong presence at ITB Berlin

As guest country, the Maldives will host the official opening gala on March 15, 2027 at the Berlin Exhibition Grounds. From 16 to 18 March, visitors can expect an extensive program with an exhibition stand, cultural performances, networking events and press activities. At the same time, the island state is underlining the importance of the German and European markets and its long-standing commitment to ITB Berlin.