New Wave, New Luxury

Explora Journeys is reinventing the cruise experience, throwing all the familiar "dream ship" clichés overboard. Instead, it focuses on casual ultra-luxury and the charm of glamorous boutique hotels.

Perhaps the most exciting hotel in the world isn’t located in the heart of London
or Paris, nor in the Swiss Alps or on a dream beach in the Indian Ocean. Perhaps it’s actually gliding across the Atlantic right now. Or through the Mediterranean… Explora Journeys places precisely this idea at the center of its new advertising campaign: What if the world’s best vacation destination no longer had an address, but was instead traveling somewhere in the world? Just like the Explora I and the Explora II, the two flagships of the MSC Group’s luxury travel brand, which is many things but certainly not a cruise line. Instead, it defines itself as floating 5-star boutique hotels. This distinction is not just a marketing gimmick, but an innovative concept—and it permeates every aspect of life on board. The two ships—the fleet is set to grow to six by 2028—are deliberately kept small and ultra-exclusive, with a maximum of 900 passengers and around 650 crew members.





No megaliners, no mass-market products. Instead: suites starting at 35 m², all with balconies and features like heated marble floors in the bathrooms. And in other respects, too, the interiors of the private and public areas are more reminiscent of stylish design hotels than classic luxury cruise ships. Nine restaurants—ranging from Mediterranean to Japanese—are included in the cruise fare, as are select beverages. The idea behind it: Once you’ve booked, you can completely let go. What also sets the concept apart from traditional cruise lines is the rhythm of travel. Explora Journeys chooses its routes so that you often stay in port overnight, allowing you to spend the evening ashore instead of on board. If you’d like to try it for yourself: The Explora I and Explora II will be sailing this summer along the Greek islands and the French Riviera, among other destinations. So the next time you want to have breakfast in Portofino or enjoy a glass of wine in Mykonos in the evening, you won’t have to look for a hotel room anymore…


PLEASE TAKE A SEAT at the exclusive Chef’s Table on the fleet’s newest additions, the Explora III and IV

THE OWNER’S RESIDENCE designed by star designer Patricia Urquiola

BATHING IN LUXURY The two ships from Explora Journeys are redefining luxury cruises.
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