Sir Richard is asking for it

The latest addition to the hospitality portfolio of jack-of-all-trades Richard Branson: Virgin Hotels London-Shoreditch

Whether on land, at sea or in the air: There is hardly any way around Sir Richard Branson's companies, as his billion-dollar Virgin Group not only owns various airlines, a train company and a cruise line, but also a license to launch tourists into space.
airlines, a train company and a cruise line, but also a license to launch tourists into space ... The latest addition to the hospitality portfolio of the jack-of-all-trades is much more earthly: the Virgin Hotels London-Shoreditch.

One of the special features of the 120-room hideaway in the artists' quarter of the same name, which is currently one of the hippest districts in the metropolis, is a members' club run by the Blue Marlin Group from Ibiza. All facilities, including a stylish roof terrace and a gym and spa, are also available to hotel guests.
gym and spa, are also open to hotel guests. Those who do not wish to dine in the private club restaurant can instead dine in the "BiBo" and enjoy the creative Spanish cuisine of two-star chef Dani García. www.virginhotels.com