NEW: Erika's Garden Club

There's a new place to be in Kitzbühel: the garden at the Erika Boutique Hotel has become a top address for socializing in the open air - more casual than any beach club.

Summer, sun, garden party: Erika's Garden Club opened its doors in the garden of the Erika Boutiquehotel Kitzbühel on June 13. Until the end of September, the hotel, in collaboration with the family business KATE & KON, is inviting guests and external visitors to enjoy the best aspects of summer. The unique concept of a garden club in Kitzbühel - inspired by the beach club, but rooted in the green Tyrolean nature - convinces with a casual combination of relaxed socializing, live DJ, fine drinks and light cuisine. Further information can be found at www.erika-kitz.at.

Summery elegance meets sparkling lightness. With the opening of Erika's Garden Club in mid-June, the boutique hotel launched a unique concept in Kitzbühel together with the hip Austrian gourmet specialists Katharina, Florian and Konstantin Wolf. Comparable to a beach club, only without sand and sea - but with lush greenery and stylish retro design. The garden of the Erika boutique hotel is transformed into a casual hotspot and makes a summery statement in a region otherwise known for its winter sports.

Just a few minutes' walk from the center of Kitzbühel and with a view of the Tyrolean mountain panorama, comfortable deckchairs, cozy cushions and iconic parasols invite you to socialize directly on the lawn.
Refreshing cocktails, selected wines and Champagne Ayala from KATE & KON are served directly at the charming wooden hut - accompanied by light delicacies from the RIKS kitchen, the hotel's restaurant.
There is also a summer menu especially for the Garden Club - with snacks and finger food at lunchtime and hearty starters and main courses in the evening. From Erika's appetizer with truffle ham, burratina and olives to a hearty beef burger and coconut-malibu semifreddo, Garden Club visitors can also enjoy the culinary delights of summer.

Whether you want to relax and enjoy the warm rays of sunshine in the afternoon, jump into the refreshing natural pond to cool off or round off the day with a sundowner to the sounds of the DJ - Erika's Garden Club is the new insider tip for enjoying summer moments in Kitzbühel in style.

"With Erika's Garden Club, we want to bring the cool vibe of the Côte d'Azur to Kitzbühel with summer fun and style," says Hotel Director Henning Reichel. "The concept creates a new highlight and is unique in this form in the region." The Garden Club is open daily from 12 noon to 8 p.m. in good weather - for hotel guests and external visitors alike.

Erika's Garden Club is supported by the Austrian family business KATE & KON and its Champagne Ayala brand, which is responsible for the trendy outdoor furnishings and provides a fine selection of exquisite wines, champagnes, drinks and soft drinks.

"Food, drink, design, lightness and everything that can be classified as the good life - that's what we stand for at KATE & KON. We are all the more pleased to be able to make this attitude to life tangible in Erika's Garden Club," says Katharina Wolf, owner of KATE & KON.

About Erika Boutiquehotel Kitzbühel

In this special hotel dating back to 1897, nature, indulgence and Austrian tradition combine to create a harmonious overall experience for guests. The casual, contemporary interior captivates with color accents in eggplant, dark green and gray, which give the individual rooms a stylish atmosphere. In summer, the spacious terrace offers a breathtaking view of the Tyrolean mountain panorama and the blossoming garden, while the RIKS restaurant spoils guests with culinary delights. In the GREENHOUSE Bar, the crackling open fire ensures alpine coziness. The hotel's location is ideal: the Hahnenkamm is right on the doorstep for skiing enthusiasts, while Kitzbühel's picturesque town center with its upscale boutiques and charming Christmas market is just a few steps away. Two saunas and two indoor pools in the spa area invite you to relax, complemented by selected treatments with Austrian natural cosmetic products.

Further information can be found at www.erika-kitz.at.