Mar-Bella Collection with a new brand identity

The Greek luxury hotel brand Mar-Bella Collection, has unveiled its new branding and website. The family business looks back on two generations and a wealth of experience. Going forward, authentic experiences and building genuine relationships with guests will continue to be paramount, including exceptional service at every touchpoint.

Recently, the first of the three hotels, MarBella Corfu, was renamed MarBella. The brand's second property, Nido, opened in 2018, the same year that the Mar-Bella Collection received its group name. The new hyphen between the words "Mar" and "Bella" is intended to emphasize the special connection of the brand and the hotels with the Ionian Sea. The rebranding strategy aims to emphasize the charm and appeal as well as the individual identity of each hotel. MarBella offers a premium all-inclusive experience for the modern multi-generational family and has recently introduced new rooms and suites as part of a comprehensive redesign of the bungalows. The Nido is an adults-only hotel offering a tranquil and elegant atmosphere tailored to couples, friends and solo travelers. Elix, the brand's third property, appeals to design fans, families and beach lovers looking for outdoor adventures and an off-the-beaten-track destination.

Family is deeply rooted in Mar-Bella Collection's DNA: the family-run hotel group wants to bring families from all over the world together and offer them a safe haven where everything is taken care of. The aim is to appeal to all types of families, including partnerships, multiple family groups, boomerang families and single parents. The three houses are open to all of them as a retreat where they can disconnect from the world and connect with themselves and their loved ones. The hotels are connected by the Ionian Sea and guests can walk between Nido and MarBella or take the catamaran to Elix.

The Mar-Bella Collection has also redesigned its website. Lifestyle images are designed to capture the desired moments during a stay at one of the hotels. New logo fonts for MarBella, Nido and Elix reflect the individual appeal of each hotel, from lively and playful at MarBella to calm and sophisticated at Nido and modern and adventurous at Elix.