DR Hospitality now sustainable

DER Touristik and Deutsche Seereederei establish DR Hospitality

The newly founded DR Hospitality, based in Hamburg and Rostock, aims to establish itself as the market leader in environmentally friendly and sustainable tourism in Europe. The joint venture between DER Touristik Group and DSR Hotel Holding, a subsidiary of Deutsche Seereederei, is to be launched in mid-October and will initially operate and market 16 hotel brands of DSR Hotel Holding.

The new company will initially focus on the following hotels and resorts in earthbound destinations in the growth markets of the Baltic and North Sea as well as in the Alpine region and Italy: A-Rosa Resorts & Hideaways in Kitzbühel, Sylt and Travemünde, Aja Hotels Travemünde, Warnemünde, Grömitz, Bad Saarow, Ruhpolding, Zurich and Garmisch-Partenkirchen, the Hotel Neptun in Rostock-Warnemünde, the Hotel Louis C. Jacob in Hamburg and the Henri Hotels in Berlin, Hamburg, Düsseldorf and Vienna.

DR Hospitality is headed by Sören Hartmann, CEO of DER Touristik Group and member of the Management Board of REWE Group, and Horst Rahe, Managing Partner of Deutsche Seereederei. The managing directors are the former DSR Hotel Holding managing directors Daniel Bär and Björn Franz.

Sören Hartmann

"We are certain that sustainable travel, self-drive vacations and the desire for safety and health are new leading trends for vacations, even beyond the pandemic," says Hartmann, explaining the company's first step. "That's why we are investing now and are delighted to have found a high-profile, highly experienced and successful partner in Deutsche Seereederei. The combination of hotel expertise with brand competence and tourism know-how and travel distribution strength is a 'perfect match'."



Text: Susanne Freitag