A Place to Long For: Jufenalm

The inaugural “Bohemian Summer” after extensive renovations

As the Alps’ inaugural boho hotel, Jufenalm marries alpine lifestyle with casual elegance, design with a love of nature, and luxury with a soothing sense of calm. Following its ambitious renovation, the property now unveils even greater spaciousness, contemporary elegance and a warm invitation, featuring new suites, refurbished rooms, a 42-metre infinity pool, a reimagined spa, expanded garden and relaxation areas, and a sophisticated gym that commands panoramic views of the Salzburg mountains. Yet summer at the Jufenalm is far more than a stylish mountain retreat; it is the array of experiences amid alpine water, meadows and sweeping vistas that define the new “Bohemian Summer.”

With the new retreats at The Silent & Little Nest in the Cloud Nine Spa, with additional lounging areas in the expanded garden, and with an array of extraordinary summer experiences, Jufenalm establishes an environment where alpine living feels effortless, chic, and liberating. Whether it’s your first coffee in the natural swimming pond with a Floating Breakfast, a picnic on blooming alpine meadows, or watching the sunset in the new spa—the “Bohemian Summer” at the Jufenalm is an invitation to experience summer more intensely once again.

Floating Breakfast on “The Golden Lake” One of the most enchanting experiences is the new Floating Breakfast in the natural swimming pond “The Golden Lake.” Surrounded by the calm water’s surface, fragrant meadows, and an imposing mountain backdrop, guests enjoy a lovingly arranged breakfast right on the water—free from the hustle and bustle, appointments, or obligations. The menu includes coffee of your choice, fresh orange juice, a boho smoothie made with red fruits, fresh pastries, Bircher muesli, Greek yogurt with honey, nuts, and fruit, a fruit platter, regional cheese and sausage specialties, as well as avocado toast with a poached egg and hollandaise sauce.

Boho Picnic in the Mountains Equally enchanting is the new Boho picnic set amid the alpine grandeur of the Salzburg region, where blooming meadows, tranquil forests and spectacular vistas create an unforgettable backdrop. The lovingly curated picnic basket contains regional specialties such as a selection of mountain cheeses, alpine salami, smoked bacon, homemade spreads, antipasti, bread, sweet treats, brownies, and red or white wine. The experience is complemented by a Jufenalm boho blanket and many small details that turn a simple picnic into an unforgettable summer day.

Adventure amid Alpine Meadows and Adrenaline Active guests, too, will discover a summer brimming with possibilities at the Jufenalm. Right on the premises, a 3D archery course with 14 lifelike targets awaits beginners and seasoned archers alike. Nestled into the landscape, archery uniquely combines focus, physical activity, and an intimate connection with nature. All necessary equipment may be rented directly on site. Dream Deals for the Perfect Bohemian Summer In time for the new summer season, Jufenalm is also unveiling its limited-time “Dream Deals.” Guests can enjoy up to a 15% discount on selected stays in the Salzburg region. Each month, new, time-limited specials become available—from a spontaneous wellness retreat at the Cloud Nine Spa to romantic escapes for two, all the way to an active mountain summer filled with panoramic views, nature, and alpine freedom. For further information, please visit www.jufenalm.at