Thomas Sabo

Generation Charm Club

More sophisticated, more expressive and more generational: THOMAS SABO is reinventing the world of charms with the launch of the Generation Charm Club collection. The global campaign combines high-fashion looks with an enthusiasm for jewelry and a completely new expression of personality. The collection shines with around 260 newly designed, high-quality charm designs made of 925 Sterling silver, some decorated with trendy 750 yellow gold plating and precious natural materials. The Charm Club generation sets the trends for spring/summer 2018 with its passion for collecting and endless combination possibilities: cool vintage style, extra-large charms, seductive single earrings and a wealth of different straps such as necklaces, bracelets and hoop earrings surprise with a completely new wearing experience.


With their different sizes and structures
the new charms are perfect for modern layering styles: the individual mix of vintage letters and zodiac signs, graphic shapes and new symbols for love, happiness, nature and much more give rise to powerful jewelry creations that capture the personal. The charms in the "Vintage Rebel" category are a particular highlight: for the first time, iconic THOMAS SABO Rebel at heart designs are making their way into the Charm Club, creating striking charm looks for him and her. This means that the Charm Club generation now appeals to all THOMAS SABO target groups.
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