New boutique in Interlaken

Carl F. Bucherer emphasizes the importance of the Swiss domestic market

After Baselworld 2019, watch manufacturer Carl F. Bucherer can once again look back on positive results worldwide. However, despite its international growth, special attention is always paid to its Swiss home. On Friday, May 3, 2019, the traditional company celebrated the official opening of its boutique in Interlaken following extensive renovation work. CEO Sascha Moeri thanked the almost 80 employees for their commitment during the renovation phase, which lasted several weeks, at a festive drinks reception. Prominent well-wishers also attended: Track and field athlete Mujinga Kambundji, Switzerland's fastest woman, emphasized the importance of precision and excellence - attributes that the top athlete and the watch brand were born with.


Familiar address in a new guise:
The boutique at Höheweg 39 in Interlaken has had a new look since April 19, 2019. The elegant, lavishly renovated ambience unmistakably reflects the brand design and perfectly showcases the store's diverse collection. Here, visitors can find out about the latest models and the company's well-known classics - in an exclusive and peaceful atmosphere in the middle of the lively location. And with all the time in the world: the boutique is open seven days a week until 10pm. A service that is entirely in keeping with Carl F. Bucherer's quality standards.


Love of home:
Values have a special meaning for the watch manufacturer "Made of Lucerne". Excellence, tradition, innovative spirit and sustainability have been actively practiced for over 130 years: with outstanding products and handcrafted movements, with long-standing partnerships and a great deal of commitment. Thanks to these qualities, the brand has been able to make a name for itself all over the world. Its roots go deep into the history of Swiss watchmaking. With the newly upgraded branch in the vacation resort of Interlaken, the manufacture is underlining its commitment to its own origins and the importance of the Swiss domestic market.