Experience luxury in a new way

In March 2020

"Home of Luxury by ITB" will open its doors for the first time at the world's largest travel trade fair. The new concept for suppliers and buyers from the high-end luxury segment was developed in cooperation with loop and will be presented in the exclusive ambience of Berlin's Marshall House. Registrations are still possible!

According to a recent study, luxury travel already accounts for 14 percent of global tourism turnover - and the trend is still rising! In order to better serve this important market segment, "Home of Luxury by ITB" has now been launched. In cooperation with the organizers of loop, one of the most successful B2B luxury travel trade fairs in the German-speaking world, an unusual concept was created for an unusual location: In the listed
In the listed ambience of the Marshall House, which is located in the middle of the exhibition grounds of the International Tourism Exchange in Berlin and impresses with its unique 1950s architecture, only suppliers and buyers who have registered in advance and were then personally invited by ITB meet.

As the name suggests, the new "home for luxury tourism" is more than just an additional exhibition area. As in a private house, the individual sections are divided into "living areas". For example, you can parade and stroll around in "The Garden", "The Terace", "The Library" or "The Lounge". In a very private and relaxed atmosphere, not only meetings and pre-planned one-on-one discussions take place here, but also joint lunches, networking sessions and an after-work drink on the first day of the trade fair.

Registration for the "Home of Luxury by ITB" is currently still possible at messe.berlin/itb_homeofluxury.