Inspired by her

MGallery & Ines de la Fressange

With its "Inspired by her" range, MGallery aims to cater to the needs of its female guests in particular. To mark its tenth anniversary, the French lifestyle brand has now presented a collection of exclusive travel accessories at the Hotel Rotary Geneva, in the development of which style icon and official MGallery brand ambassador Ines de la Fressange played a key role.

As an international model, muse and entrepreneur, Ines de la Fressange embodies the same French esprit that the MGallery brand stands for. The collection of travel accessories specially designed for MGallery is characterized by the brand ambassador's sense of style and creative flair. At the same time, it also reflects her personal travel experiences, as the pieces are not only beautiful to look at, but also suitable for everyday use.

Made in France, the collection consists of a total of six accessories in cobalt blue Italian leather with rose gold details: a luggage tag, a jewelry case, a tassel-shaped key ring, a key ring with an integrated hand mirror, a practical handbag holder and a clever key finder. The products will be available in MGallery hotels worldwide and cost between 19 euros for the handbag holder and 139 euros for the jewelry case.

"I've always admired the luxurious feel of haute couture pieces and those small, sophisticated details in fashion that are barely noticeable but are ultimately the icing on the cake. That's also what characterizes true luxury - something that gives you a little feeling of pleasure when you use it," explains Ines de la Fressage. "For me, this can be a beautiful purse, a chic yet clever key ring or a simple luggage tag. These pretty accessories are loyal little companions for me on my travels, because I love being surrounded by beautiful things, no matter where I am."

Ines de la Fressange was also involved in the development of various care products that can be found in the rooms of MGallery hotels from September under the name "Ines de la Fressange, Paris". With their outstanding quality, elegant design and appealing fragrance, the products are intended for both male and female guests: "I wanted to find a fragrance that would appeal to all guests equally, regardless of their origin or culture. In the end, the choice fell on almond, which evokes different memories for everyone with its subtle, unobtrusive note," says Ines de la Fressage. The packaging of the products is also appealing, with its red, blue and white retro style. The entire product line, consisting of shampoo, conditioner, shower gel, body lotion and soap, is environmentally friendly and designed in line with AccorHotels' sustainable "Planet 21" charter.

The product launch was accompanied by an anniversary celebration at the Hotel Rotary Geneva to mark the tenth anniversary of the MGallery brand. The hotel, located in the heart of the city, was the first MGallery hotel to open in 2008. Today, the portfolio includes more than 90 selected boutique hotels around the world. Since 2017, Ines de la Fressage has been the global brand ambassador for MGallery and its "Inspired by her" offer, which is specially tailored to women and caters to the wishes of female travelers in particular. A study commissioned by MGallery in collaboration with ISPOS confirms this step: 86 percent of women and 80 percent of men are in favor of a women-oriented hotel industry.

Or as VP Global Marketing for MGallery, Yohan Amiot, states: "We have noticed that it is the details that make the difference for female guests and they want hotels to cater to their individual needs. The collaboration with Ines de la Fressage on our travel accessories is just the latest example of our efforts to make travel an even more beautiful experience for women."

More info: www.mgallery.com