ILTM Latin America 2020
Latin American luxury travelers are looking for "meaning" in their travels.
Since 2011, ILTM Latin America has been defining the value of outbound luxury travel from the continent and with this year's event in Sao Paulo from May 5-8, 2020, confirms its central role in supplying the world with affluent Latin American travelers.
Launched as a niche event of Travelweek Sao Paulo and attracting mainly Brazilian buyers, ILTM Latin America 2020 will bring together over 450 of the world's most desirable elite properties, far-flung destinations and unique experiences from around the globe. To meet 450 buyers - 25% of whom are new - from Brazil, Argentina, Colombia, Chile, Peru and beyond. They gather to usher in the age of the conscious traveler, to highlight trends and ideas, and to build business and business opportunities.
Martin Frankenburg from the Brazilian Luxury Travel Association comments on the event as follows:
"Our travelers do not simply visit a destination, take pictures and go home. They're looking for 'transformation journeys' to give something back, feel responsible of the longevity of the destinations - care for its biodiversity, nature, community. In other words, the experience they are seeking purpose in their trips."
With Brazil's expanding middle class, steadily growing economy and six additional days off in 2020, many more Brazilians are expected to travel this year. The ILTM team will also be traveling to Bogota, Buenos Aires and Lima to meet with more luxury travel curators who want to participate in ILTM Latin America 2020 to identify new experiences and destinations for their high net worth clients in Argentina, Colombia and Peru.
In the year of the Tokyo Olympics, regional buyers accredited to ILTM Latin America 2020 will meet with representatives from Japan for the first time to make the Land of the Rising Sun more accessible to South America. Other destinations to be showcased at the event include the Bahamas, France, Italy, Mexico, Portugal, Spain, Switzerland, the USA and closer to home, Argentina, Brazil, Chile and Peru.
New properties from around the world to be unveiled at the 10th anniversary include Amerikalinjen in Norway, Hangaroa in Chile, Lotte Hotel St. Petersburg in Russia, Grand Park Hotel Rovinj in Croatia, Caresse, a luxury collection resort and spa in Bodrum, Turkey, the new Villa Copenhagen in Denmark, JOALI in the Maldives and The Londoner, soon to open in the center of the UK capital. They join established global brands such as AccorLuxury Hotels, Aman, Belmond, British Airways, Crystal Cruises, Jumeirah Hotels and Resorts, Minor Hotels, Seabourn Cruise Line and TAJ Hotels.
The conclusion of ILTM Latin America Event Director Simon Mayle is:
"As in fashion, the response from the luxury market is leading the way in understanding and meeting new consumer demands such as where we are now with conscious travel i.e. balancing personal fulfillment with human rights, sustainable communities and the environment. At ILTM Latin America this year, we are using our influence to help shape industry thinking and explore possibilities with so many like-minded travel brands and pan-continental influential buyers here at our 10th anniversary edition in May."
