Happy Birthday, BABOR!
It's time to celebrate!
In the anniversary year 2021, BABOR celebrates its 65th birthday - 65 years of MORE beauty, MORE care and MORE active ingredient performance.
The leading German professional skincare brand BABOR
is celebrating its 65th birthday, looking back with pride and forward with confidence. Of course, there is a special surprise for all BABOR fans who want MORE: the BABOR Celebration Set! Hidden behind ten little doors are some of the most popular BABOR products, perfectly put together for a complete skincare and beauty routine. A highlight: the legendary HY-OIL, but also the bestseller of the DOCTOR BABOR Lifting Cellular line, the Collagen Booster Cream, has found its place in the set.
How it all began.
In 1956, in a kitchen in Cologne, chemist Dr. Michael Babor developed HY-ÖL, a revolutionary oil-based facial cleanser.
oil-based facial cleanser, laying the foundation for the BABOR company. BABOR also gained momentum in the swinging 60s. The entrepreneurial Vossen family took over the small cosmetics company and brought it to Aachen. They turned the scientist's idea into a globally coveted brand. Today, BABOR is the No. 1 professional cosmetics brand in Europe and the first choice for consumers in expert skin care. This striving for MORE can also be felt in the anniversary year.
65 years of success
+ clever plans for the future? It is clear that the management at BABOR is also looking to the future with confidence: "For 65 years, BABOR has been an innovator in beauty and often ahead of its time," says CEO Michael Schummert. "Sustainability as a 'new luxury' has gone from being a trend to a must - across all industries. Sustainability has been part of BABOR's DNA from the very beginning. We started out as 'biomedical cosmetics'. That was in 1956, when the term sustainability didn't even exist. Today, it's more forward-looking than ever - especially when it's combined with products that really work." For beauty fans all over the world, this means that they can look forward to even MORE beauty from BABOR in 2021. More beauty performance. More sustainability. More professional
skincare expertise. More self-confidence.
www.babor.com
