First VOGUE Concept Store in the Outletcenter Metzingen

On November 7, 2018, the international fashion magazine VOGUE will open the first VOGUE CONCEPT STORE in cooperation with Germany's most successful outlet - OUTLETCITY METZINGEN.

A selection of German designer labels chosen by VOGUE, styling inspiration and selected VOGUE products await fashion fans in the innovative pop-up store, which will be open until April 2019.


The international shopping destination in Metzingen is one of the best-known outlets in Europe
and is also one of the top ten most popular shopping destinations in Germany. With numerous premium and luxury brands such as Prada, Gucci, Dolce & Gabbana, Calvin Klein, Polo Ralph Lauren, etc. and an architecturally outstanding urban concept, it offers an exclusive shopping experience to over 4 million visitors from 185 countries around the world every year. The picturesque town south of Stuttgart is also the hometown of Hugo Boss and traditionally very closely linked to Germany's textile history.


The shared passion for fashion and the desire to give young design talents a stage
motivated both partners to enter into this unusual cooperation. Christiane Arp, editor-in-chief of German VOGUE, has been supporting young designers since 2011 with the VOGUE SALON initiative to promote up-and-coming talent. Twice a year, young fashion labels are invited by VOGUE to present themselves during Fashion Week, and Christiane Arp also supports them with advice and assistance throughout the year. But that's not all: In the VOGUE CONCEPT STORE, up-and-coming labels from the VOGUE SALON, including William Fan, Marina Hoermanseder, Tim Labenda, David Tomasevski and Zazi Vintage, will be given over 100 square meters of space in a prime location to make their designs accessible to the international OUTLETCITY audience.


In addition, customers will also be able to purchase selected VOGUE accessories and fashion pieces
such as shirts and hoodies, and of course the latest issue of the fashion bible. Visitors can also expect a futuristic shopping experience. In cooperation with Google, Google smartphones will be made available at various stations in the VOGUE Concept Store, which can be used to experience additional information about the designers and their creations via augmented reality - from videos with personal greetings to a look at the runway show.


The VOGUE CONCEPT STORE also provides styling inspiration for fashion-loving customers.
Christiane Arp herself will select and style the key looks that can be seen in the store. The opportunity to purchase selected favorite pieces from the VOGUE CONCEPT STORE in the OUTLETCITY METZINGEN online store rounds off the concept. This ensures that even fashion enthusiasts who can't make it to Metzingen in the coming months can still discover and store for their favorites. Best of all, the prices are at least 30% off the RRP in both the store and the online store.

outletcity.com