Ebel

An icon awakens

In 2017, EBEL is celebrating its historical heritage with a new icon in the sporty, elegant design of the 1970s: the EBEL Sport Classic. The relaunch of this classic timepiece, which made a significant contribution to the brand's reputation in the 1970s and 1980s, is a tribute to EBEL's outstanding craftsmanship. The beauty of this watch comes from its simplicity, which has become the hallmark of the design of the entire EBEL collection. It also represents the focal point of the brand's realignment, bringing a true design classic into the 21st century zeitgeist.

The timeless design of the EBEL Sport Classic embodies style in its purest form, with its elegant, understated geometric figures and the pursuit of perfect lines. The smooth surface of the bracelet with the legendary wave shape - EBEL's trademark - has been retained as a reminder of the original Sport Classic model and its characteristic perfection of form, while the wave structure now has an even more elegant design. The new, smooth and sleek strap is perfectly fitted into the back of the curved watch case for unparalleled comfort. An exclusive new jewelry clasp holds the watch securely on the wrist.

The EBEL Sport Classic is made of stainless steel and is available in three sizes - 24 mm (mini), 29 mm (ladies) and 40 mm (men). The flat, anti-reflective sapphire crystal is set into the case with its striking hexagonal basic shape. The polished edge between the cover glass and the side of the case is a further nod to the design of the original model. The yellow gold bezel is held in place by five striking and functional 18-carat gold screws with flat, black polished heads and beveled edges and crevices - a further nod to Ebel's refined watchmaking artistry. The brand logo of the "kissing E" is engraved on the hexagonal crown in yellow gold. The new font of the black Roman numerals provides an additional modern touch and a stylistic contrast to the casually elegant white dial, which gives these EBEL Sport Classic models a touch of refined understatement.

The glamorous combination of technical virtuosity and well-proportioned aesthetics characterizes the stylish, sporty look of this timepiece, which suits both active and more elegant outfits. The EBEL Sport Classic perfectly captures the quintessence of the brand and is another example of those creations that arise when beauty meets functionality.

www.ebel.com