A new look for the Imperial Torte

The traditionally square and exquisite Imperial Torte is now available in elegant imperial packaging and in a new fruity variation as Imperial Torte Feine Himbeere.

The Imperial Torte is the Viennese confectionery jewel, as legend has it that it was invented by kitchen boy Xaver Loibner in honor of Emperor Franz Joseph I on the occasion of the opening of the Hotel Imperial in 1873. The kitchen boy guarded the recipe like a treasure and it has always been a secret. However, the taste is still as exquisite today as it was in 1873: delicately melting chocolate icing, a slightly tart almond aroma and the fusion of chocolate cream and marzipan combine to create the perfect composition.


"The preservation of our Imperial Torte tradition
and its continued success have always been a top priority for us. That is why we have worked meticulously and with an eye to the future on the brand positioning and core brand values of our exquisite luxury product together with an internationally renowned brand agency," explains CEO Mario Habicher. "And we were very successful, because the new appearance of our Imperial Torte fascinates the senses."


This includes specially composed music
and a logo with imperial lettering, a delicious new flavor and elegant, incomparable packaging. The cake is now wrapped and protected in the finest blue uncoated paper, which also includes a crown as a stylistic element. And the inside of the exclusive packaging, which is perfect for collecting, is adorned with an elegant crown repeat pattern. However, the square shape and the imperial pleasure experience remain the same.


The fine raspberry harmonizes exquisitely with the Imperial Torte:
Unique indulgence can be found in all three variations of the Imperial Torte. In addition to the Imperial Torte The Original and the Black Orange, the imperial treat is now enriched by the Fine Raspberry variation. Unforgettable raspberry flavor refines this variation of the Imperial Torte. A delicate, fruity note evokes light enjoyment and is reminiscent of mild summer days all year round. Sweet marzipan completes the incomparable aroma of this confectionery jewel.


With passion and attention to detail
the Imperial Torte is made by hand at the highest level in the Imperial Torten-Pâtisserie in the heart of the Palaishotel. For generations, only the best pastry chefs have been initiated into the true art of craftsmanship. The utmost care is taken when selecting and processing the exquisite ingredients. And the experienced master pastry chefs carry out every step of the process with precision, creating an exclusive range of long-life cakes every day.


The Imperial Torte is available in the sizes
King (16 portions), Queen (9 portions), Piccolo (4 portions), Mignon (1 portion), Petits Fours (16 or 9 pieces) and as Selection Quattro (4 individually wrapped mignons). The Selection Quattro includes the Fine Raspberry, the Imperial Torte The Original and the Black Orange.


In the Imperial Torte The Original, airy whipped chocolate cream is
is spread between wafer-thin almond flakes. Covered in the finest marzipan and with light Imperial icing, the individual layers merge into a perfect composition.


In the black orange, on the other hand, six crispy layers of almond flakes
delicately melting chocolate cream. This variation is refined with a hint of coffee - wrapped in the finest dark Imperial glaze. Exquisite citrus fruits are finely processed for the delicate orange marzipan.

The three variations of the luxurious gourmet confectionery can be ordered with just a few clicks via the webshop www.imperialtorte.com,guaranteeing gourmets all over the world unforgettable culinary delights.


Alternatively, purchases can also be made daily from 7 a.m. to 2 p.m.
in the Imperial Torte boutique at Café Imperial Wien. After all, the Imperial Torte is an excellent gift and perhaps the most delicious souvenir from Vienna, as every slice of cake takes nostalgics back to imperial Vienna.


At the same time, we recommend enjoying a slice of Imperial Torte with a Melange or a glass of champagne
on site at the legendary Café Imperial Wien to crown the day exquisitely. And when do you treat yourself to this little luxury to sweeten your day?