The digital meet-up for the travel industry

ITB Berlin presents virtual platform for 2021

From 9 to 12 March, the who's who of the global B2B travel industry will meet at ITB Berlin NOW - New digital platform with the pillars networking, news, business and content - Early Bird offers for exhibitors bookable until 15 January - Trade visitor tickets available for 99 euros - ITB Berlin Convention will take place digitally in parallel and discuss the current challenges facing the industry

A contemporary format for the global travel industry: in the wake of the COVID-19 pandemic, ITB Berlin has decided to hold the world's leading tourism trade show completely digitally next year. The virtual B2B event is called ITB Berlin NOW. Under the title "The digital meeting place for the travel industry. Anytime. Anywhere." ITB Berlin NOW will take place as a business-only event on four consecutive days from March 9 to 12, 2021 from 10 a.m. to 6 p.m. (local time Berlin/CET). Detailed information on exhibitor packages, sponsorship opportunities and trade visitor tickets is already available at www.itb.com/now

The global, digital event format is aimed at the B2B target group of exhibitors, trade visitors and buyers from all segments along the tourism value chain as well as journalists, travel bloggers and sponsors. The new platform of the digital ITB Berlin will initially be available to all participants from February 2021 for registration and profile maintenance. From March 9 - 12, all participants will then benefit from numerous networking opportunities, individual exhibitor profiles, conference content and industry news. After the event, the platform will be available to registered participants until May 31, 2021. During this period, they can also view all on-demand content at a later date. As usual, the ITB Berlin Convention will also take place in parallel, which will also be held digitally and invite top-class experts to discuss current topics in the tourism industry.

"The coronavirus pandemic is also providing a massive boost to digitalization in the trade fair industry," comments David Ruetz, Head of ITB Berlin. "ITB Berlin NOW will be a highly exciting and central online platform for successful business, new and existing contacts, inspiration and interaction for the global travel industry. In 2021, ITB Berlin will continue to show how important it is to have a platform like ITB Berlin NOW where the global industry can meet in one place as usual, albeit purely digitally. In the long term, the world's leading tourism trade show will take on a hybrid character with a mixture of analog and virtual elements. For 2021, we have decided to offer the tourism industry a top-class, purely digital event. Many important exhibitors are already signaling their great interest in the digital participation options."

Early bird offers for exhibitors until January 15, 2021 - visitor tickets for 99 euros

Exhibitors at ITB Berlin NOW can choose from a total of four booking packages. They can choose between the Starter, Plus, All-In and All-In for Destinations options. Interested parties can benefit from Early Bird discounts of up to 33 percent until January 15, 2021. Trade visitors can purchase tickets for the entire four days at a price of 99 euros. Reduced rates of 49 euros will be available for students. An additional incentive for all exhibitors: when booking a virtual presence, they can also purchase packages of a total of five trade visitor tickets at a price of 300 euros. All information is available at www.itb.com/now.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2021 will take place from Tuesday to Friday, March 9 to 12, exclusively for trade visitors and purely digitally. ITB Berlin is the leading trade show for the global travel industry. In 2019, around 10,000 exhibitors from 181 countries presented their products and services to around 160,000 visitors, including 113,500 trade visitors. As part of the virtual ITB Berlin, the ITB Berlin Convention, the industry's largest trade congress, will also take place digitally. More information can be found at www.itb-berlin.de,www.itb-kongress.de and in the ITB Social Media Newsroom.