Connect to Nature

Vinoble Cosmetics

After a comprehensive re-branding
Vinoble presents itself with a new brand identity in fall 2018: natural, sustainable, unisex! The completely environmentally friendly packaging concept in a clear design language impressively demonstrates that luxury and sustainability complement each other perfectly. With this forward-looking brand identity, Vinoble is setting the course for a successful positioning of the brand on the global market for luxury spas and hotel resorts.


The connection to nature
is one of the key aspects of Vinoble Cosmetics' brand philosophy. It grounds, provides calm and gives strength at the same time. The connection to nature is the key to a fulfilled life - and ultimately: to happy skin. It is the origin of Vinoble care products and has always been the source of inspiration for the multi-award-winning spa treatments.


This powerful relationship with nature
is consistently reflected in the entire new brand identity: Sustainable. Straightforward in design. High-quality and elegant in design. This is the new packaging. The sustainable materials used are glass, wood and textiles. Glass and wood are reminiscent of Vinoble's home region, southern Styria. To further protect the environment, no outer packaging or plastic is used at all. Vinoble uses a special dark green UV coating to protect the precious formulations. The Vinoble logo is milled into the wooden closures, stylized without frills and reminiscent of the brand's origins. The labels are made of fabric and have the brand and product name woven into them in simple lettering. The idea of sustainability runs consistently through the entire range: even for professional use in spas, only glass containers will be used in future.


The product range has also been optimized.
There is no longer a division into product lines. Everything is unisex. The uniform, function-related product names make it clear at first glance what the respective product is used for and what properties it has. Another new feature is the exclusively English product names, which should also make the product attractive to customers outside the German-speaking world.


At the same time as the new packaging design
Vinoble will also be launching its new range of treatments for spa partners from fall 2018. The focus is on the individualization of treatments for guests. In future, it will be possible to customize spa treatments - both facial and body treatments - to suit personal needs. Whether it's an invigorating foot ritual, a deep-acting concentrate cocktail or an additional head massage: there are no limits to the variety of possible combinations for a completely individual spa treatment.

More information: www.vinoble-cosmetics.at