Coca-Cola launches new product line in Switzerland

Royal Bliss: premium mixed drinks in six exciting flavors

With Royal Bliss, Coca-Cola is launching a new line of innovative premium mixed drinks on the Swiss market. The range was developed by bartenders for bartenders and offers a series of variations with over 40 flavors for the creation of new, exciting drinks. Each of the six mixed drinks has its own unique character, beguiling the senses with subtle aromas and encouraging creative compositions. Inspired by the latest mixology trends, Royal Bliss was developed in Spain by bartenders for bartenders. This month, Coca-Cola is launching the new line of premium mixed drinks on the Swiss market. "We want to offer the hotel and restaurant industry a product range that allows them to leave the beaten track and surprise their customers," says Stefan Rothenbuehler, Brand Manager at Coca-Cola Switzerland. "Our consumers want to experiment, discover new things and are looking for products that suit different moods and moments in life. Coca-Cola has developed Royal Bliss to meet this need."


The Royal Bliss range offers a range of mixed drinks
for the creation of new, exciting compositions. From modern tonic water to versatile, aromatic mixed drinks with berry and citrus flavors to classic mixers such as ginger ale and trendy ginger beer - the new brand with the claim "Excitingly different" ensures a versatile and unexpected taste experience. With Royal Bliss, bartenders, restaurateurs and amateur mixologists have the opportunity to work with a variety of flavor nuances and refresh their guests with creative compositions. For the company, the launch is a further step in its efforts to expand its range and develop into a comprehensive drinks supplier. "With the launch of Royal Bliss, we are continuing our strategy of further expanding our range and offering our consumers the right drink for every occasion," adds Matthias Schneider, Head of Corporate Communications at Coca-Cola. Royal Bliss launches with six unexpected flavors: The complex flavors with over 40 nuances make Royal Bliss versatile mixed drinks. In Switzerland, Royal Bliss is initially available in six different flavors.