Coca-Cola celebrates product launch in Zurich

New iced tea now available in Switzerland

Coca-Cola launches the iced tea brand FUSETEA on the Swiss market today. With a value of over one billion US dollars, FUSETEA is one of the most successful and fastest growing brands of "The Coca-Cola Company". The iced tea is initially available in Switzerland in three different flavors. The European launch of FUSETEA took place yesterday evening at the "Giardino Verde" in Zurich. In addition to press representatives from all over Europe and the continental top management, Brian Smith, President, Europe, Middle East and Africa (EMEA) Group, traveled to Switzerland for the first time to personally explain the future strategy of "The Coca-Cola Company" to over 190 invited guests.


The iced tea brand FUSETEA
is currently available in 52 countries worldwide and is one of the most successful and fastest-growing brands of "The Coca-Cola Company". "The launch is a further step in the company's ambition to become a comprehensive beverage provider. "With the launch of FUSETEA, we are continuing our strategy of further expanding our range and offering our consumers the right drink for every occasion," says Matthias Schneider, Head of Corporate Communications at Coca-Cola Switzerland. FUSETEA is the first in a series of new products that Coca-Cola is planning for 2018.


"Consumer tastes
are evolving rapidly, especially when it comes to millennials. Our consumers want more options and are looking for products that suit their different needs, moods and moments in life. The European market launch of FUSETEA is therefore a significant milestone for us. We want to offer more and more delicious and unexpected flavors with our products, catering to local preferences. This underlines our drive as a company to deliver products with great taste that consumers will love," explained Brian Smith in his speech. FUSETEA will be available throughout Switzerland at Coop, kKiosk and many other retail partners as well as in restaurants. The new flavors were created at Coca-Cola's development center in Brussels and adapted to the taste preferences of consumers in the various European markets. In Switzerland, FUSETEA is initially available in three flavors: Black Ice Tea Lemon Lemongrass, Black Ice Tea Peach Hibiscus and Green Ice Tea Mango Chamomile. The tea extracts in FUSETEA come from 100 percent sustainably sourced tea leaves, thus contributing to Coca-Cola's global goal of sourcing all of its key agricultural ingredients and raw materials sustainably by 2020.