Boa Lingua

Newly opened flagship store

Breaking away from everyday life, taking time out, broadening your horizons, discovering a different culture, meeting new people, having the time of your life together: all of this, in addition to learning a language, is what a language study trip is all about. The focus is on the experience. Some people see their language stay as a formative experience that sometimes even sets the course for the future. Dabu, lead singer of the Zurich band Dabu Fantastic, is no exception: "During my first language study trip to New Zealand, Boa Lingua placed me with a host family in the heart of the local music scene. That time had a huge impact on me, many of my songs contain influences from that time and I wrote the song "Min Ort" entirely on the piano in the Auckland parlor."

Language travel specialist Boa Lingua is breaking new ground to ensure that the language study trip experience begins in Switzerland. The newly opened flagship branch on Limmatquai in Zurich has abandoned the office style typical of travel agencies in favor of a relaxed, casual lifestyle. Instead of office desks and chairs, there is a stylish lounge at reception. The consultation rooms exude a living room atmosphere and the new look reflects the "language stay" experience. "Thanks to large flatscreens and iPads, customers can immerse themselves in the language learning experience as soon as they enter our branch," explains Christian Graf, CEO of Boa Lingua. "We use digital robots to guide our customers through certain partner schools in real time - so they get a real impression of the school."

Careful planning is particularly important to ensure that your dream language stay comes true. Dabu agrees: "Boa Lingua recommended a very good school to me and I always felt very well looked after." Objective, good advice has always been a priority at Boa Lingua. The consultants travel a lot, visit schools in person and can therefore pass on valuable first-hand information. This is highly valued in an age of fake news and fake online reviews. Boa Lingua therefore invests a great deal in providing good customer advice, whether through online live chat, a 24/7 helpline or ten branches throughout Switzerland. With the new branch, Boa Lingua is taking even greater account of the need for expert advice.
www.boalingua.ch