Benvenuto, NATUZZI

NATUZZI Italia opens first concept store in Vienna

Austria's first concept store of the renowned Italian brand opens in April 2022
NATUZZI Italia
will open its doors in Vienna. At Mahlerstraße 7 in the first district, visitors can look forward to a brand experience that reflects the innovative design, the spirit of Italian craftsmanship and the Apulian tradition of the label, which is renowned for manufacturing design and luxury furniture. Circle of Harmony is the brand's latest collection.

Under the motto Live the Transition, creative director Pasquale Junior Natuzzi poses the question of the changing needs and living situations of our time. Together with eight international designers and design studios (Lorenza Bozzoli, Formafantasma, Massimo Iosa Ghini, Sabine Marcelis, Patrick Norguet, Marco Piva, Elena Salmistaro, Marcel Wanders Studio), whose design proposals in terms of functionality, sustainability and comfort form the designs of the 2021/2022 collection, he translates a feeling of constant change and transition into the unknown for the current collection. The result: an innovative overall work in a harmonious design language.

Circle of Harmony 2021/2022 - Live the Transition

"We all live with a sense of constant change and transition to something, a destination that seems blurry," explains Pasquale Junior Natuzzi

"The ability to embrace evolution and change and to be enriched by this evolution is an instinct inherent to Mediterranean culture and an inexhaustible source of inspiration for our collections. It is precisely with this in mind that we have embarked on this new journey, bringing in new designers to rethink the way we experience our homes, starting from contemporary living needs and enhancing them with the brand's innovative design vision."


The creative director's most important design credo is to create a balance between individual objects and elements in a room. The current collection, Circle of Harmony, is dedicated to the question of the "new normality" of living and the changing demands for harmony in the living space.

With Timeless, designer Lorenza Bozzoli presents a modularly configurable sofa with an organic silhouette, whose variable corner elements have been designed to adapt to a variety of different living situations. "Timeless is a tribute to blossoming, to rebirth, to the beginning of a new positive life cycle in the name of well-being," comments Lorenza Bozzoli. "This is the new normal: rebirth in a spirit of integration and hospitality, as if in a warm Mediterranean embrace."

The Dutch Marcel Wanders Studio explores the idea of micro-living in its design. The Eufolia sofa presents innovative solutions for small spaces without compromising on quality craftsmanship and design. The minimalist seating system is reminiscent of the lightness of one of the most characteristic elements of the Apulian landscape: the olive leaf.

Selected pieces from the collection will be available from April 2022 in the NATUZZI Italia Concept Store at Mahlerstraße 7, 1010 Vienna.

NATUZZI Italia - Tradition and Innovation Made in Italy

Founded in 1959 by Pasquale Natuzzi in Apulia, the lifestyle brand has stood for high-quality Italian design and precision craftsmanship for over six decades. Initially specializing in the manufacture of leather sofas, the NATUZZI Italia range now includes a wide range of products. In addition to sofas and armchairs made of high-quality leather and refined fabrics, chairs and wooden furniture for living rooms, dining rooms and bedrooms, the brand also sells home textiles, lamps and accessories. With an exclusive retail network of 550 monobrand stores and galleries, NATUZZI Italia's collections are available worldwide. Despite its global expansion, the multiple sustainability-certified company develops, designs and produces most of its products in Santeramo in Colle (Bari, IT) in southern Italy.

Pasquale Junior Natuzzi, known as PJ Natuzzi, who has been in charge of the company's brand and creative strategy since 2018, defines the strong influence of the Mediterranean cultural and natural landscape as a source of inspiration and a central component of NATUZZI Italia's design philosophy. Organic lines, earthy nuances and light, calm tones define the product design and symbolize the invitingly warm character of southern Italy.