Benci Brothers

New flagship store in Zurich

A horse saddle, lots of wood, books and magazines - not exactly an ordinary interior for a shoe store. And a Ducati standing in the middle of the store is certainly not. But Benci Brothers is also anything but ordinary. The new flagship store at Sihlstrasse 37 has 200 m² of space for men's and women's shoes, bags, small leather goods and inspiration of all kinds.



The corner store is bright, open and spacious

in Zurich's city center, which now bears the Benci Brothers logo. If you take a look in one of the seven shop windows, you can already tell from the outside that this store is something very special. As soon as you enter, it becomes clear that craftsmanship is at home here and every corner tells a story. In addition to high-quality shoes, bags and small leather goods, the 200 m² sales area offers customers everything that makes aesthetes' hearts beat faster. You can admire chests of drawers made from reclaimed wood, which perfectly accentuate the products. Music from Marshall loudspeakers can be heard from the gallery with its cast-iron railings, and the best way to take a breather is to make yourself comfortable in one of the leather armchairs while leafing through books and magazines. A particularly unusual highlight is the Ducati Monster R, which comes from the up-and-coming young Swiss motorcycle customizers Young Guns, with whom Benci Brothers has already designed a special edition of boots. However, the stage belongs first and foremost to the large selection of welted shoes and bags made in Italy, handmade belts from England and small leather goods.



Flaviano Bencivenga, owner of the Swiss brand,

it was important to create a unity between product and environment. "Stationary retail still has its place in today's world. However, we need to arouse emotions and offer added value at the point of sale. At Benci Brothers, the focus is on high-quality materials and traditional craftsmanship. I think the character of a brand and its products should also be reflected in the presentation area. That's why we use a lot of wood and leather in our stores and focus on authentic manufacturing," says Bencivenga. This harmony between furniture, design elements and products has been successfully implemented in the new Benci Brothers store, transforming it into a place that invites you to linger.



Benci Brothers flagship store




Sihlstrasse 37




8001 Zurich