10 years of Relax! Day vacation by VAMED Vitality World

Austria's only thermal spa business class celebrates its 10th anniversary!

10 years and as relaxed as ever: For a decade, the Relax! Tagesurlaub - the original from VAMED Vitality World - has been Austria's first and only thermal spa business class for a decade and has welcomed over 400,000 satisfied guests. For this year's anniversary, there are many highlights to look forward to, including a high-quality anniversary campaign in collaboration with the agency REICHLUNDPARTNER and photographer Andreas Bitesnich. In addition, every Relax! day vacation guest receives a high-quality product from VOSSEN in June! In addition, there is a 20 percent discount for all Relax! Day vacationers in the VOSSEN online store.

Gerhard Gucher, Director of VAMED Vitality World, and Sabine Pillinger-Kienzer, Sales Manager at VOSSEN, are delighted about the anniversary: "Celebrate the highest Austrian quality with us at Relax! Day Holiday - the original at the VAMED Vitality World spas!"


A short break with a long-term effect

The concept of the Relax! day vacation concept is simple and ingenious at the same time: guests only need to pack their swimwear and they can enjoy a short break with a big impact at the VAMED Vitality World resorts. Starting with a VIP reception with no queue, cuddly bathrobes to borrow, a specially reserved lounger in the indoor and outdoor areas, regional cuisine, refreshments, lounger service, treatment vouchers and much more - the Relax! day vacation stands for affordable and top-class thermal spa luxury.


In seventh heaven

Often copied but never equaled, the Relax! day vacation celebrates its 10th anniversary this year. The idea dates back to 2012 and was developed from countless conversations and market research. Spa guests appreciated the special service and the wide range of spa offers, but were looking for more peace and quiet, exclusivity and a fixed berth. Inspired by premium airline offers, Austria's first thermal spa business class was born. First official check-in: July 2013 - and the flight of fancy began!

To mark the anniversary, VAMED Vitality World launched an impressive image campaign in May 2023, together with the agency REICHLUNDPARTNER and photographer Andreas Bitesnich. Bitesnich's campaign photos, taken especially for VAMED Vitality World, can be seen in print and online advertising from May and will adorn the new Relax! Day vacation gift vouchers. A new logo was presented and the website was relaunched. Radio spots with the catchy tune "What a day for a Daydream" invite you to daydream and whet your appetite for a short vacation with long-term effects.


Win and enjoy

All guests of the VAMED Vitality World resorts are cordially invited to join in the celebrations: a big competition for VAMED VitalityClub members was launched on May 1 in the VitalityClub mobile app. No birthday is complete without presents, which is why all Relax! day holidaymakers can take home high-quality guest towels from cooperation partner Vossen from June. And on July 15, the corks will really pop when the thermal baths celebrate with balloons, cake and sparkling wine for all Relax! day vacationers. Day spa guests also have the chance to win a free upgrade or vouchers for their next Relax! day vacation. Our tip: It's best to book your personal favorite lounger at your favorite VAMED Vitality World resort right now: www.vitality-world.com