New name, new vision: GHM becomes Chedi Hospitality

Under the leadership of Stephan Schupbach

A fresh brand identity and a clear vision mark the beginning of a new era in the world of luxury hotels: the renowned hotel group GHM (General Hotel Management) is becoming Chedi Hospitality. With this renaming and strategic repositioning, the company under the leadership of CEO Stephan Schupbach is sending a clear signal for innovation, growth and sustainable excellence in the luxury segment.

Brand and portfolio transformation with vision

In future, Chedi Hospitality will see itself not only as an operator of exclusive hotels, but also as a holistic provider of luxury travel and living. The new brand logo - a specially developed typography inspired by the spiritual meaning of the term "Chedi" as a place of peace and harmony - symbolizes this change. At the same time, the company is announcing a clear three-pronged strategy:

- Strengthening the Chedi brand,
- expansion of private residences,
- introduction of the new Serai lifestyle brand.

This course should make it possible to tap into new market segments and establish Chedi Hospitality as a leading force in the global luxury travel market .

Visionary CEO with a global leadership ambition

With over 40 years of experience on the operator and owner side, Stephan Schupbach has the necessary expertise to lead Chedi Hospitality into the future. He has been involved in the development of numerous international hotel projects and is known for his ability to strategically position brands. His aim is to build on GHM's rich heritage while creating tailored, enriching experiences for a new generation of discerning travelers .

"Chedi Hospitality represents the next chapter in our story - one that honors our heritage while embracing a future of opportunity," explains Schupbach. The new claim "A Voyage Unbound" sums up this aspiration: a boundless journey that combines design, service and cultural depth.

Global expansion with strong partners

Several major new openings are already on the agenda for 2024 and beyond - including the Chedi Hegra in AlUla, Saudi Arabia , and the Chedi Private Residences in Dubai . Further projects are being planned or are already under negotiation, for example in Switzerland, Germany, the Indian Ocean and East Asia, including Japan and China.

This development is supported by a highly qualified management team that covers all key areas from finance to design and communication. Together with strong investor and developer partnerships, Chedi Hospitality is committed to n sustainable growth and the highest quality standards.

More information: www.chedihospitality.com