Luxury travel trends 2025: where high-end tourism is heading

This year's Luxe Report of the Leading Hotels of the World

Despite global uncertainties, the luxury travel sector remains on course for growth. This is confirmed by the latest Luxe Report from The Leading Hotels of the World (LHW), which shows how luxury travel trends will develop in 2025 - with new destinations, changing travel times and a focus on younger target groups .

"We have now recorded more than four years of continuous, monthly year-on-year sales growth - clear proof of the strength of our brand and the continuing appeal of independent luxury hotels. Despite economic and geopolitical uncertainties, our adventurous luxury travelers continue to show great interest in new destinations. Currently, our sales are 15% up on the previous year - a clear sign of the continued high demand in our portfolio," explains Shannon Knapp, CEO of LHW. The strong performance underlines the growing interest in independent luxury hotels and authentic travel experiences.

Coolcations on trend

A striking trend in 2025: Coolcations - summer vacations in cooler regions such as Scandinavia (+45%), Ireland or Patagonia . Guests are increasingly avoiding overcrowded hotspots and looking for destinations with a more pleasant climate.

New hotspots

New hotspots are gaining in importance: Japan, Thailand, Australia and the South Pacific are benefiting from better accessibility and cultural diversity. At the same time, European classics such as Italy and France remain popular - but the focus is shifting towards alternatives away from the masses.

Shoulder season on the upswing

April, May and October are increasingly becoming preferred travel times. In view of overtourism and growing climate awareness, bookings increase by 13% in these months.

Luxury travelers are getting younger

According to McKinsey, 80% of spending in the luxury travel segment is accounted for by people under 60 - especially travelers aged between 40 and 50 . They often travel across generations and value space and privacy, which has led to a 30% increase in suite bookings at LHW. In the USA, India and China, local luxury is booming - for example on beaches in Florida, Hawaii or in new Indian hideaways.

The forecast is clear: 2025 will be a year of differentiation - far from the standard routes, with a focus on quality, authenticity and more conscious travel behavior.

Further information on the Luxe Report and current developments can be found at: www.lhw.com