ITB Berlin 2025: Albania inspires as guest country
From insider tip to shooting star
Albania, once an isolated country in the Balkans, has developed into an up-and-coming travel destination in recent years. As the official guest country at ITB Berlin 2025, it presented itself under the motto "Albania All Senses" and attracted the attention of the international travel industry.
Historical development and tourism potential
After more than 50 years of isolation, Albania began to open its doors to tourism around two decades ago. The government attaches great importance to sustainability, the protection of natural and cultural heritage and the participation of the local population . This strategy is bearing fruit and the country is becoming increasingly popular with travelers.
Diversity of landscapes and cultural heritage
Albania impresses with breathtaking mountains, UNESCO-protected cities and a rich culture. The capital Tirana pulsates with life and offers a mixture of tradition and modernity. This diversity makes the country particularly attractive for individual travelers and adventurers.
Growing camping and nature tourism
Camping and nature tourism is experiencing an upswing in Albania. With over 69 registered campsites, including the four-star Lake Shkodra site, the country is increasingly attracting motorhome and camping enthusiasts looking for an authentic experience close to nature.
Sustainable tourism development and future prospects
The Albanian government is committed to sustainable tourism development. Through the careful expansion of infrastructure and the protection of natural resources, responsible tourism is to be promoted. This strategy could establish Albania as an attractive tourist destination in the long term.
