Hapag-Lloyd Cruises and Selektion Deutsche Luxushotels join forces

Top-class partnership

The new partnership between the association of seven German and one Austrian hotel and the provider of luxury and expedition cruises serves the desire to offer its guests the same level of service "on land, at sea and in the air". Among other things, joint events and functions are planned for the exclusive clientele of both partners.

"Not only do we share the same values in terms of philosophy, service mentality and value proposition," says Ingo C. Peters, spokesperson for the Selection of German Luxury Hotels and Director of the Fairmont Vierjahreszeiten in Hamburg, "but we also have a large overlap in our respective target groups. The extension of our offer at sea has long been a goal of the alliance, and with our new partner Hapag-Lloyd Cruises, we have taken a big step towards achieving it."

An adequate partner "by air" is still to be found. Apart from the high demands of the similar clientele, the alliance also focuses on promoting employees and their loyalty to the company. In this respect, for example, the smooth transfer of an employee from a luxury hotel to a luxury ship and vice versa is to be made possible. Cross-training and joint further training programs are also planned for the future. "Our incentive," comments Julian Pfitzner, CEO of Hapag-Lloyd Cruises, "is to anticipate every wish of our guests in the future. We are delighted to now be part of the Selection of German Luxury Hotels, working together with such renowned traditional hotels in Germany and Austria and, together as cordial hosts, living luxury in a contemporary way."