Ajman appoints representative for DACH market for the first time

PURE.Touristik Solutions takes over destination representation

Ajman, the charming and authentic emirate of the United Arab Emirates, is strengthening its presence in the German-speaking market: For the first time, the emirate has appointed an official representative office for Germany, Austria and Switzerland. PURE.Touristik Solutions will take over the destination representation for Ajman in the DACH region with immediate effect. With this strategic decision, Ajman aims to further increase its attractiveness as a travel destination for German-speaking guests. The aim is to focus on the emirate's advantages - a unique combination of natural beauty, cultural heritage and luxurious relaxation.

Hidden gem of the Emirates

Ajman is considered the hidden gem of the Emirates and offers a quiet, authentic alternative to the well-known metropolises of Dubai and Abu Dhabi. The smallest of the seven emirates of the United Arab Emirates is located on the west coast of the Arabian Peninsula directly on the Arabian Gulf and borders the emirates of Sharjah and Umm Al Quwain.

In addition to the capital of the same name, the emirate also includes the enclaves of Masfout in the Hajar Mountains and Manama, which is known for its fertile landscapes. Despite its compact size, Ajman boasts idyllic beaches, a rich cultural heritage and luxurious resorts.

Diverse range for different target groups

The following target groups in particular are addressed in the German-speaking market
- Leisure travelers - families, couples and solo travelers looking for relaxing beaches, cultural attractions and natural beauty
- Luxury travelers - guests who appreciate first-class resorts, spas and fine dining
- Adventure and nature lovers - travelers who want to experience water sports, wildlife and ecotourism
- Cultural tourists - visitors interested in traditional heritage sites, museums and local art
- Business travelers - participants in events, conferences or exhibitions who want to combine their trips with leisure activities

Ajman's top attractions include:
- Ajman Marina 1 & Corniche - A popular waterfront promenade with restaurants and cafes right on the Arabian Gulf
- Ajman Museum - Housed in a restored 18th century fort
- Al Zorah Nature Reserve - A 195-hectare mangrove area, ideal for kayaking and bird watching
- Hajar Mountains & Masfout Castle - A spectacular mountain landscape with hiking trails
- Al Zorah - A luxury destination with exclusive resorts, golf courses and a marina





Travel to Ajman

The nearest international airport is Dubai International Airport (DXB), which is only about 30 kilometers from Ajman . Alternatively, Sharjah International Airport (SHJ) can also be used, which is even closer (approx. 20 kilometers).
Flight connections from the DACH region:

- Emirates: Direct flights from Frankfurt, Munich, Düsseldorf, Zurich and Vienna to Dubai.
- Lufthansa: Direct flights from Frankfurt and Munich to Dubai.
- Swiss: Direct flights from Zurich to Dubai.
- Austrian Airlines: Direct flights from Vienna to Dubai.
- Etihad Airways (via Abu Dhabi, approx. 1 hour from Ajman): Direct flights from Frankfurt, Munich, Zurich and Vienna.

From the airports in Dubai and Sharjah, Ajman is easily accessible by cab, private transfer or rental car. Travel time from Dubai to Ajman is approximately 30-40 minutes.
For more information, please visit Ajman's official tourism website: visit-ajman.ae

About PURE.Touristik Solutions

PURE.Touristik Solutions is a boutique representative office based in Bruchköbel, Germany, operating in the German-speaking markets. The company was founded by Isabelle Bauer, a seasoned tourism professional with over 25 years of global experience in tourism, hospitality and PR. Under her leadership, a small, dedicated team supports hotels and destination management companies (DMCs) in raising their profile and achieving sales targets. PURE.Touristik Solutions' portfolio focuses on boutique hotels and DMCs worldwide, particularly in the luxury segment. With its comprehensive market knowledge and extensive network, PURE.Touristik Solutions is ideally positioned to successfully represent its partners in the areas of sales, marketing and public relations in the German-speaking market.

www.puretouristiksolutions.de