A space for something special

The Home of Luxury at ITB Berlin

From March 3 to 5, 2026, ITB Berlin once again became the vibrant hub of the international tourism industry . For the fourth time, the “Home of Luxury” opened its doors as part of the event—a dedicated exhibition area entirely devoted to the luxury travel segment. Year after year, an exclusive setting here creates a space that goes far beyond traditional networking: a place for conversations, inspiring exchanges, and the formation of new partnerships.

When luxury meets substance

ITB Berlin has always been more than just a trade show—it is a barometer and stage for a global industry in transition. In its 60th anniversary year, this role is particularly evident. Since 2023, Exhibition Director Deborah Rothe has been at the helm of ITB Berlin. In this interview, she reveals which topics are currently driving the industry and what role the “Home of Luxury” plays at the world’s largest trade fair for tourism and travel. “With the Home of Luxury, we are impressively demonstrating—especially in ITB Berlin’s anniversary year—what our trade fair has stood for over the past 60 years: the highest quality, exclusivity, and encounters with sustainable added value. I am particularly thrilled to see how valuable relationships grow here and how meaningful conversations lead to concrete collaborations. As the central platform for luxury tourism, we create a stylish setting that does justice to this dynamically growing market and brings people, brands, and ideas together in a unique way,” says Deborah Rothe.





In fact, ITB Berlin is the only B2B platform worldwide that brings together the entire spectrum of the tourism industry under one roof—with global appeal and enormous media reach. But especially in the luxury segment, it is no longer just about presence, but about precision: the right contacts, at the right time, in the right setting. A concept conceived from within the industry With its consistent focus on a purely B2B audience since 2023, ITB Berlin has refined its formats— closer to the market, closer to the needs of industry players. The “Home of Luxury” is not an afterthought, but a logical consequence of this development. What began in the Marshall-Haus has reached a new dimension with the move to the Palais am Funkturm. The location—in the immediate vicinity of the Buyers Circle Lounge—is no coincidence, but a strategic statement: This is where decision-makers meet, and partnerships are formed that move markets. The concept follows a clear principle: curated business instead of chance encounters, quality over quantity.

The art of creating space for what matters

Anyone who steps into the “Home of Luxury” immediately senses the difference. Away from the hustle and bustle of the trade show, an atmosphere unfolds that is both focused and inspiring. The historic palace at the Funkturm offers the perfect setting—elegant, quiet, almost contemplative. Here, luxury is not staged, but lived: in conversations that are allowed to take their time. In meetings that develop depth. In encounters that go beyond the ordinary. Premium brands, tour operators, and top buyers find here not just a stage, but a space for ideas and collaborations to resonate. Formats such as “Meet the Media ”—a networking event that brings together media professionals from the luxury and lifestyle sectors as well as select luxury providers—further open the dialogue to an international audience and add another dimension to the exchange. It’s not just about business; it’s about attitude, trends, and the question of how luxury travel is redefining itself in a changing world. This isn’t just about networking—it’s about shaping the future.

DISCOVER MORE HERE