Creta Palace embodies this philosophy with the serenity of an icon . Starting in 2026, Creta Palace will shine in new splendor right on Crete’s longest sandy beach. The heart of the resort is the spectacular pool landscape featuring four interconnected pools, elegant lounges, and lush gardens. All rooms, suites, and family accommodations in the main building have been renovated and delight guests with light wood, soft blue and cream tones, modern bathrooms, and ocean views. The Cretan village square at the center of the resort brings tradition to life: boutiques, a kafenion, a tavern,
a bottega, and a chapel create an authentic island atmosphere. From here, guests can reach the King Minos area and the water park—a paradise for families with a gently sloping pool, slides, the Grecoland kids’ club, and snacks. Seven restaurants and four bars offer culinary variety. With the LUXME® Edition, guests will enjoy high-end all-inclusive service starting in 2026.
La Riviera brings the LUX®ME Edition to the Ionian Coast . Two kilometers of golden sand stretch along the sea, behind which lies a resort that, across 20,000 square meters, bridges the Elixir Spa, the region’s largest water park, and a quiet nod to Olympia. It is a place where children splash about in the water while adults seek a different kind of serenity at the spa.
LUX®ME White in Crete is considered the flagship of the LUX®ME Edition . As the first property, it embodies the LUX®ME Spirit in its most elegant form. It is less a resort and more a benchmark for what effortless luxury can look like: waterfront suites where the pools seem to merge with the sea, a lobsteria where the sea’s flavors continue on the plate, and the effortless ease with which à la carte courses, cocktails, and high tea become part of the day.
LUX®ME Kos and LUX®ME Costa Botanica further expand the picture : here a combination of Aegean and Anatolian influences, there a resort that resembles a landscape of canals, village squares, and water slides. This makes it clear: LUX®ME is not a template that is simply applied to plots of land. It is a promise that is redefined in every location—always guided by filoxenia, that Greek art of not merely serving guests, but welcoming them. In the end, perhaps this is what sets LUX®ME apart from other all-inclusive concepts: the fact that after a few days, you no longer know how many services are “included”—because you’ve entered a different framework. One in which time, the sea, shared meals, and the scent of herbs are more important than any bill.
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