Scarlet Lady: "It smells like ship"

Sir Richard Branson's first cruise ship

Airline boss, luxury hotel operator - and former record salesman: Sir Richard Branson, owner of the Virgin empire, is a real jack-of-all-trades - and also wonderfully crazy! So it's only fitting that he should have his first cruise ship, the luxurious Scarlet Lady, which will set sail this spring, advertised with a perfume commercial. But "N° 1 Ship" is not just an advertising stunt. The fragrance is actually available to buy (https://itsmellslikeship.com/)! And for 50 US dollars and for a good cause: all proceeds go to the organization Ocean Unite, which works to protect the oceans. Whether the slogan "it smells like ship" really promotes sales is something we'll leave to Sir Richard, the marketing genius ...


Text: Jörg Bertram


Watch the video here!